Most sales orgs don’t have a retention problem.  They have a culture problem.
Here’s what actually drives great reps out the door:

• 1. No support from leadership : ⇢ Reps feel like they’re on their own.
• 2. Unrealistic quota pressure : ⇢ Goals that ignore reality kill morale.
• 3. “Always-on” hustle culture : ⇢ Burnout isn’t a badge of honor.
• 4. Constantly changing comp plans : ⇢ If pay feels unpredictable, trust vanishes.
• 5. No clear career path : ⇢ Growth shouldn’t be a guessing game.
• 6. Micromanagement from people who’ve never sold : ⇢ Nothing kills confidence faster.
• 7. No say in the sales process : ⇢ Reps want input, not just orders.
• 8. Reps treated like numbers : ⇢ People aren't pipelines.
• 9. Constant fire drills : ⇢ Chaos is not a strategy.
• 10. Zero recognition for wins : ⇢ Silence is the fastest way to lose good talent.
• 11. Coaching that feels like blame : ⇢ Feedback should build, not break.
• 12. Internal politics > performance : ⇢ Office games beat out results.
• 13. No product-market fit : ⇢ Selling a broken product breaks reps.
• 14. “Make more calls” leadership : ⇢ No strategy, just activity pressure.
• 15. Selling something you don’t believe in : ⇢ Misalignment drains motivation.
• 16. Leaders who couldn’t sell water in a desert : ⇢ Reps won’t respect what you haven’t done.

• ✘ Lack of trust
• ✘ Lack of support
• ✘ Lack of clarity
• ✘ Lack of care